{"id":23922,"date":"2019-01-15T09:54:56","date_gmt":"2019-01-15T09:54:56","guid":{"rendered":"https:\/\/live-swa-2019.pantheonsite.io\/principals\/natalia-beard\/"},"modified":"2021-04-27T21:34:44","modified_gmt":"2021-04-27T21:34:44","slug":"natalia-beard","status":"publish","type":"principals","link":"https:\/\/www.swagroup.com\/principals\/natalia-beard\/","title":{"rendered":"Natalia Beard"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row gap=&#8221;30&#8243;][vc_column width=&#8221;1\/2&#8243; el_class=&#8221;singlefimg&#8221;][vc_single_image source=&#8221;featured_image&#8221; img_size=&#8221;large&#8221; alignment=&#8221;center&#8221;]<div class=\"vc-acf-field-picker-field vc-acf-field-picker-field-type-text \"><span class=\"vc-acf-field-picker-field-label\">Phone No<\/span>713.868.1676<\/div><div class=\"vc-acf-field-picker-field vc-acf-field-picker-field-type-email \"><span class=\"vc-acf-field-picker-field-label\">Email<\/span><a href=\"mailto:nbeard@SWAGroup.com\">nbeard@SWAGroup.com<\/a><\/div>[vc_empty_space height=&#8221;20px&#8221;][vc_column_text css=&#8221;.vc_custom_1549973229250{margin-bottom: 15px !important;}&#8221;]<\/p>\n<h1 style=\"font-size: 20px; text-align: left; margin-top: 0px;\"><strong>FEATURED PROJECTS<\/strong><\/h1>\n<p>[\/vc_column_text]<div class=\"vc-acf-field-picker-field vc-acf-field-picker-field-type-repeater \"><div class=\"vc-acf-field-picker-repeater\"><div class=\"vc-acf-field-picker-repeater-row\"><div class=\"vc-acf-field-picker-repeater-column\"><ul class=\"vc-acf-field-picker-post-object-list\"><li><a class=\"vc-acf-field-picker-post-link\" href=\"https:\/\/www.swagroup.com\/projects\/avenida-de-las-americas-adla-plaza\/\"><span class=\"vc-acf-field-picker-post-link-title\">Avenida Houston<\/span><\/a><\/li><\/ul><\/div><div class=\"vc-acf-field-picker-repeater-column\"><\/div><\/div><div class=\"vc-acf-field-picker-repeater-row\"><div class=\"vc-acf-field-picker-repeater-column\"><ul class=\"vc-acf-field-picker-post-object-list\"><li><a class=\"vc-acf-field-picker-post-link\" href=\"https:\/\/www.swagroup.com\/projects\/atlanta-i-75-i-85-connector\/\"><span class=\"vc-acf-field-picker-post-link-title\">Atlanta Museum of Freeway Art (MOFA)<\/span><\/a><\/li><\/ul><\/div><div class=\"vc-acf-field-picker-repeater-column\"><\/div><\/div><div class=\"vc-acf-field-picker-repeater-row\"><div class=\"vc-acf-field-picker-repeater-column\"><ul class=\"vc-acf-field-picker-post-object-list\"><li><a class=\"vc-acf-field-picker-post-link\" href=\"https:\/\/www.swagroup.com\/projects\/baton-rouge-lakes\/\"><span class=\"vc-acf-field-picker-post-link-title\">Baton Rouge Lakes<\/span><\/a><\/li><\/ul><\/div><div class=\"vc-acf-field-picker-repeater-column\"><\/div><\/div><div class=\"vc-acf-field-picker-repeater-row\"><div class=\"vc-acf-field-picker-repeater-column\"><ul class=\"vc-acf-field-picker-post-object-list\"><li><a class=\"vc-acf-field-picker-post-link\" href=\"https:\/\/www.swagroup.com\/projects\/i59-freeway-street-art\/\"><span class=\"vc-acf-field-picker-post-link-title\">Houston\u2019s Gateway Art Bridges : I-59\/69 Beautification<\/span><\/a><\/li><\/ul><\/div><div class=\"vc-acf-field-picker-repeater-column\"><\/div><\/div><\/div><\/div>[vc_empty_space height=&#8221;20px&#8221;][vc_column_text css=&#8221;.vc_custom_1549973550859{margin-bottom: 15px !important;}&#8221;]<\/p>\n<h1 style=\"font-size: 20px; text-align: left; margin-top: 0px;\"><strong>THOUGHT LEADERSHIP<\/strong><\/h1>\n<p>[\/vc_column_text]<div class=\"vc-acf-field-picker-field vc-acf-field-picker-field-type-wysiwyg \"><p><a href=\"https:\/\/landscapearchitecturemagazine.org\/2017\/07\/10\/rainbow-drive-by\/\" target=\"_blank\" rel=\"noopener\">\u201cRainbow Drive-by\u201d in LAM \u2013 Houston Bridges project<\/a><\/p>\n<\/div>[\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;.vc_custom_1550048309916{margin-bottom: 0px !important;}&#8221;]<\/p>\n<h1 class=\"pname\">Natalia Beard<\/h1>\n<p>[\/vc_column_text]<div class=\"vc-acf-field-picker-field vc-acf-field-picker-field-type-text ceo\">Principal, Houston<\/div>[vc_empty_space height=&#8221;20px&#8221;]<div class=\"vc-acf-field-picker-field vc-acf-field-picker-field-type-wysiwyg interest\"><p>&#8220;At its core, landscape architecture should provide a nuanced interpretation of cultural identity while responding to the environmental, social, aesthetic, and economic challenges that are increasingly prevalent in the context of globalized frameworks.\u201d<\/p>\n<\/div>[vc_separator color=&#8221;black&#8221; css=&#8221;.vc_custom_1549972932909{margin-bottom: 25px !important;}&#8221;]<div class=\"vc-acf-field-picker-field vc-acf-field-picker-field-type-wysiwyg \"><p>Much of Natalia\u2019s work focuses on elevating cultural significance of places through interpretive power of art and its creative integration in designed landscapes. Be it an urban, industrial, or post-industrial context, she prioritizes maximizing the effect of design by grounding it in research of cultural and historical heritage of sites and communities that inhabit them. Working in metropolitan regions in the US, she has developed multiple approaches to incorporating art and cultural expression in large infrastructural environments. She helped re-envision the Atlanta Connector downtown freeway as a linear gallery displaying original art within the busy transportation corridor, and directed award-winning installations along Houston highways. She assists her clients in re-imagining mono-functional urban landscapes as a more integrated part of the city that is beautiful, green, and accessible to the public. Her work on Avenida Houston plaza helped re-brand the city of Houston as an international cultural destination from solely a business hub, while deriving unique iconography and design language from its industrial roots and cosmopolitan values.<\/p>\n<p>Natalia\u2019s work has been recognized with several national awards and featured in design publications. She spoke at national and state conferences on the topic of \u201cArt and Infrastructure\u201d and taught architectural design studios at the University of Texas in San Antonio and Louisiana State University taking on the patterns of urbanization in environmentally vulnerable landscapes of the Gulf Coast.<\/p>\n<\/div>[vc_column_text css=&#8221;.vc_custom_1550043365129{margin-bottom: 15px !important;}&#8221;]<\/p>\n<h1 style=\"font-size: 20px; text-align: left; margin-top: 0px;\"><strong>INSPIRED BY<\/strong><\/h1>\n<p>[\/vc_column_text]<div class=\"vc-acf-field-picker-field vc-acf-field-picker-field-type-wysiwyg \"><p>Integrating public art, landscape, and infrastructure; developing design narratives through cultural research; branded landscape and place identity.<\/p>\n<\/div>[vc_column_text css=&#8221;.vc_custom_1549973613519{margin-bottom: 15px !important;}&#8221;]<\/p>\n<h1 style=\"font-size: 20px; text-align: left; margin-top: 0px;\"><strong>EDUCATION<\/strong><\/h1>\n<p>[\/vc_column_text]<div class=\"vc-acf-field-picker-field vc-acf-field-picker-field-type-wysiwyg \"><p>Master of Architecture, Rice University (2007)<\/p>\n<p>Bachelor of Science, Architecture, Summa Cum Laude, The University of Texas at San Antonio (2002)<\/p>\n<\/div>[vc_column_text css=&#8221;.vc_custom_1549973668697{margin-bottom: 15px !important;}&#8221;]<\/p>\n<h1 style=\"font-size: 20px; text-align: left; margin-top: 0px;\"><strong>AFFILIATIONS &amp; REGISTRATIONS<\/strong><\/h1>\n<p>[\/vc_column_text]<div class=\"vc-acf-field-picker-field vc-acf-field-picker-field-type-wysiwyg \"><p>LSU, Senior Studio Lecturer (2016)<\/p>\n<p>SWA Summer Student Intern Program: Critic (2014, 2015); Lead (2017)<\/p>\n<p>Rice University, Senior Architecture Studio, Critic (2017)<\/p>\n<p>Affiliate Member, American Society of Landscape Architects<\/p>\n<\/div>[vc_column_text css=&#8221;.vc_custom_1549973711466{margin-bottom: 15px !important;}&#8221;]<\/p>\n<h1 style=\"font-size: 20px; text-align: left; margin-top: 0px;\"><strong>SELECTED AWARDS<\/strong><\/h1>\n<p>[\/vc_column_text]<div class=\"vc-acf-field-picker-field vc-acf-field-picker-field-type-wysiwyg \"><p>ASLA Honor Award, Planning and Analysis, Atlanta Connector Museum of Freeway Art (2013)<\/p>\n<p>ASLA Texas Chapter Award of Excellence, Planning and Analysis, Airline Livable Centers Study (2013)<\/p>\n<p>ASLA Texas Chapter Honor Award, Planning and Analysis, Museum Park (2017)<\/p>\n<\/div>[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"featured_media":23923,"template":"","tags":[222],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.3 (Yoast SEO v21.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Natalia Beard - SWA Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.swagroup.com\/principals\/natalia-beard\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Natalia Beard\" \/>\n<meta property=\"og:description\" content=\"[vc_row gap=&#8221;30&#8243;][vc_column width=&#8221;1\/2&#8243; 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